It's been a common argument amongst many fans and even some coaches. Most schools don't have a valid argument for going for it on 4th down, but I think it's safe to say Texas Tech is different than most schools.
There's many college football debates going on including banning kickoffs, player discipline, satellite camps, and Big 12 expansion. But I believe there is one more that at least Texas Tech should start having. The following statement is going to seem way outside the box crazy to some and possibly genius to others. Texas Tech should consider getting rid of punting and go for it on 4th down!