Northern Kentucky researchers, led by Dr. Joe Cobbs and Western Carolina professor Dr. David Taylor, oversee the Know Rivalry Project, which attempts to measure fans’ perceptions of their team’s rivals. They run KnowRivalry.com, posting the results of their surveys across the NFL, NHL, MLB, and college sports.
In the spirit of MLS rivalry week, they added Major League Soccer to their list of surveyed leagues, and you can see the results of their surveys up now.
They polled 738 MLS fans, asking each to allocate 100 “rivalry points’ to up to 10 opponents of their favorite club, based on their perception of the rivalry’s intensity.